UNICEF, the United Nations Children’s Fund, has been the driving force in protecting children’s rights since 1946. They have the global authority to influence decision-makers, making them unique among world organisations. Active in 162 countries, with a total of 7,100 staff members, this powerful organisation helps children overcome obstacles such as poverty, violence, disease and discrimination. As an American Express Cardmember, you have the opportunity to make a difference in their world. How do I donate?: For every 1,000 points you redeem American Express will donate $5 on your behalf.